FCA – 10 Key Questions For Firms To Consider

|Date
|16th May 2024

These are just example answers to give you an idea of the kind of information/response the FCA is expecting from firms. This is a template only and you should ensure that the answers you give are reflective of how you have approached the Consumer Duty and comply with it on an ongoing basis.

 

1. Are you satisfied that your products and services are well designed to meet the needs of consumers in the target market, and perform as expected? What testing has been conducted? 

We have not completed any product testing, as the products and services we offer have been used extensively over a period of time and are well established. We have not added any new products to our offering. We are satisfied that the products we offer meet the needs of the consumer within their target markets. 

The MI that we review includes but is not limited to: 

  • Fair value data provided by the manufacturer
  • Complaints
  • Renewal Retention
  • New Business Conversion
  • Claims and Repudiated Claims
  • Customer Feedback
 

The reviews of our MI have not indicated that the products are delivering poor outcomes, and we are satisfied that they perform as would be reasonably expected.

 

2. Do your products or services have features that could risk harm for groups of customers with characteristics of vulnerability? If so, what changes to the design of your products and services are you making?

We do not actively offer products which may cause harm to vulnerable customers. However, we acknowledge that if a customer’s circumstances change, and they develop characteristics of vulnerability, there is a risk that the product may no longer be suitable or could potentially cause harm to the customer. However, our staff receive training to identify vulnerable customers, and we have procedures in place to respond to and assist vulnerable customers. Where we identify any risk of harm, we act swiftly to mitigate these, based on the individual needs of the customer. Despite any additional support we provide, a customer’s vulnerability may persist, so we remain vigilant to this fact throughout the customer journey with us.

 

3. What action have you taken as a result of your fair value assessments, and how are you ensuring this action is effective in improving consumer outcomes? 

Our fair value assessments did not indicate our products, services or chosen distribution method affected our customers being able to receive fair value. We do not have a formal Product Governance Committee or forum. However, our Senior Managers hold regular meetings, during which our product governance and the output from our outcomes testing is reviewed. Any areas of concern are discussed, with appropriate action being agreed and monitored at Board level.

 

4. What data, MI and other intelligence are you using to monitor the fair value of your products and services on an ongoing basis? 

We consider a number of areas including:

  • Discounts given
  • Number of active customers and policies
  • Claims information – repudiated claims, types and settlements
  • Complaints – Against us and any third party partners
  • Renewal Retention by product 
  • Quotes given but not taken up
  • Customer feedback
  • File audits & call reviews 
  • Market activity – what other brokers are charging for their service
 
 
5. How are you testing the effectiveness of your communications? How are you acting on these results? 

We have conducted a review of all our written communications and have made revisions where necessary. This includes making sure that we are avoiding jargon, highlighting important policy information, (such as conditions and warranties) clearly and prominently, and advising customers that we can provide additional support if they are vulnerable.  We have also reviewed our scripts to ensure that we are using clear, plain language, and providing customers with ample opportunities to ask questions. Our website has also been reviewed to ensure that it is clear and easy for our customers to navigate and understand. We do not run any financial promotions. However, should we do so in the future, we will ensure that they are clear, fair and not misleading.

 

6. How do you adapt your communications to meet the needs of customers with characteristics of vulnerability, and how do you know these adaptions are effective?

We adapt our approach on an individual basis, based on the situation of the individual customer. Our staff are able to identify vulnerability and to respond to vulnerability on a case by case basis. This will include speaking more loudly, or slowly for example, or ensuring documentation is issued in large print. Where documents are usually sent by E-mail, we can send by post if necessary. Where we feel the customer is having difficulty understanding, our staff will take extra care to repeat information if necessary and ensure the customers’ understanding, before they commit to buying any product or service. If we feel that the customer’s decision making is impaired, staff are trained to refer  this to senior staff for further assistance so an appropriate level of support can be provided to the customer. Where a customer is in financial difficulty, we will try to assist with an appropriate payment plan, or advise on whether premium reductions are available through amending cover. In all cases, we will ensure that the customer has the right level of protection and won’t simply cut cover to reduce cost. We will ensure that the customer has appropriate cover for their needs, while helping them reduce their costs. We have reviewed our letters and amended them to include an invitation for customers who are vulnerable to ask for additional support if required. We feel that although our staff take great care to identify and assist vulnerable customers, a vulnerability may not always be obvious to them, leading to a risk of harm to the customer. We have therefore made changes to our correspondence to inform our customers that we are here to help them, if they are vulnerable and encourage them to reach out to us to ensure we can protect them as much as possible.

 

7. What assessment have you made about whether your customer support is meeting the needs of customers with characteristics of vulnerability?  What data, MI and customer feedback is being used to support this assessment? 

We use our CRM to record vulnerable customers and monitor how we are responding. Additionally, the MI that we review includes but is not limited to: 

  • Payment/Direct Debit Defaults
  • Reductions in policy cover made by customers
  • Complaints
  • Renewal Retention
  • New Business Conversion
  • Claims and Repudiated Claims
  • Customer Feedback


8. How have you satisfied yourself that the quality and availability of any post-sale support you have is as good as your pre-sale support? 
We undertake file reviews and call audits looking at mid-term adjustments, cancellation and calls regarding claims and complaints to ensure the information and support given meets our internal standards as well as those of the FCA and the Consumer Duty. We also use customer feedback and complaint root cause analysis data to identify any issues with the service we are providing. In addition to the MI reviewed by our Board, we are satisfied that our customers receive the same high level of support at every step of their journey with us, not just pre-sale. 
 
 
9. Do individuals throughout your firm – including those in control and support functions – understand their role and responsibility in delivering the Duty? 
The Senior Managers and other senior staff members are aware of their individual responsibilities and their role in delivering the Duty. The Senior Managers review feedback from our outcome testing regularly and both product governance and the Duty are standing agenda items on senior staff and Board meetings.
 
 
 
10. Have you identified the key risks to your ability to deliver good outcomes to customers and put appropriate mitigants in place?
 
We have conducted a thorough review of our products and processes to identify risks of poor value or customers not receiving good outcomes. Our compliance with product governance and the Duty is kept under review by our Board. Our Board is responsible for implementing any changes, or mitigating actions, required to address risks identified and for ensuring effective monitoring of our compliance with the Duty on an on-going basi